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About Us INDEX
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About the Canada Japan Journal (updated 2 September 2004)
The Canada Japan Journal (CJJ) is a monthly publication that
promotes Canada's know-how, products and services in the Japanese
Market.
CJJ publishes original articles in Japanese in both Newspaper
and the Internet Edition, maintains its own databases on travel
destinations, education and business opportunities in Canada.
Its website also provides links to other websites with Canadian
and North-American content in Japanese.
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Editorial Content
Each month, the Canada Japan Journal (CJJ) features articles
that Japanese from Japan and those already in North America would
like to experience as they plan their studies, trips, holidays,
investments, or immigration to Canada. Topics include:
- Academic, Career and Language Studies in Canada
- Accommodation, Eating out and Shopping Experiences;
- Business Opportunities to Import from and Invest in Canada;
- Canadian Lifestyles and Social Trends;
- Culture, History, Entertainment, Events, Sightseeing, Sports
& Outdoor Activities.
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Why advertise in the Canada Japan Journal
CJJ increases awareness and qualified leads for advertisers and
those listed in the directories. Since the early 1990s, Canada
Japan Journal (CJJ) has become a primary source of information
for Japanese:
Tourism Market
The Canada Japan Journal (CJJ) reaches the growing FIT (Fully
Independent Travelers) segment, the 40% of Japanese pleasure
travelers who use a package, which includes flight or accommodation,
as well as the travel simpe (wholesalers, members of J.A.T.A.,
Japan Association of Travel Agents). Over 80 Canadian tourism
operators (attractions, hotels, shops, restaurants etc.) advertise
each year in CJJ, including those with ad banners (panoramic
and regular) on the website. Over 400 of them have listed in
the Must Go? (Travel) Directory online since 1999.
Education Market
The Canada Japan Journal (CJJ) reaches Japanese universities,
high schools, including Super English High Schools, as well
as agents who recruit students for Canadian schools. Distribution
also extends to students in Canada. Over one hundred Canadian
educational institutions advertise in the Journal or list in
the Study Abroad? Directory online.
Business Market
The Canada Japan Journal (CJJ) promotes Canadian know-how,
companies and products such as Building Products, Wealth Management,
Food, High-Tech and more. Business and governments from all
levels across Canada advertise with the Journal, list in the
CJJB2B? online Directory (business-to-business opportunities)
or in the Investment & Immigration online Directory.
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Newspaper Readership
CJJ's Newspaper Edition reaches up to 50,000 readers each month:
about 2/3 in Japan, 1/3 in Canada. CJJ is distributed for free
except to its mail subscribers and used as a reference up to eight
months leading into the target seasons or events by Japanese shoppers,
students and educators, travelers, at fairs, in businesses and
government offices in Japan. It is distributed in Canada through
select retail outlets, at info centers and at Japanese companies.
It is also direct mailed to our own database and subscribers.
Average circulation of 18,000 for 2004-2005 varies between 15,000
and 21,000. It has an estimated average of 2.5 readers per copy.
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Website Traffic
Each month, CJJ's Internet Edition reaches 21,000 to 30,000 viewers,
depending on the season, interested in what Canada has to offer:
- 700 to 1000 visits (user sessions) per day on average on the
CJJ's website www.canadajournal.com
- 50,000 hits per day on average (1.5 million hits per month)
on the CJJ's website
Traffic on Ad Banners
- 1000 to 2000 visits (clicks)/week on average depending
on the season on each Panoramic Ad Banner
How surfers contact advertisers and those listed
Japanese Internet surfers do key-word search using any of
the main Japanese-language portals like Yahoo Japan, NTT,
Excite Japan, Google Japan etc on which CJJ is registered.
Many come directly on the Journal's Home Page www.canadajournal.com
They reach the advertisers and those listed in the directories
through hyperlink, e-mail, fax, phone or regular mail by clicking
on:
- the website or e-mail addresses of those featured in the
articles (current and archived);
- Panoramic or Regular Ad Banners;
- the directories' icons to access listings and Japanese (Mini-Web)
Pages located on the Journal's website
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E-Magazine
10,000 Japanese subscribe each month to Canada Mail, CJJ's E-Magazine
in Japanese.
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How to Advertise or List
To advertise in the Canada Japan Journal (CJJ) or list in one
or the other of the directories, please phone in Canada at (888)
245-2549, (604) 688-2486 or e-mail a request at sales.cj@telus.net
Ask for CJJ Ad Rates or CJJ35Word Description documents. The cost
to list is C$300 for 12 months online. This provides a 35-Word
description plus addresses and hyperlinks to one outside website
address and one e-mail address.
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How to get a Japanese website page
CJJ can create a (Mini-Web) Page in Japanese and translate/upload
up to 500 words with up to three photos plus logo(s). It costs
C$600 and comes with a 12-month posting and a directory listing
online. It is recommended to those whose website is not Japanese
language-friendly or listed on Japanese search engines. As an
extension (like a brochure) of the 35-Word Directory listing,
it makes it easier to be found under a key-word search on our
website's internal search engine or through outside Japanese search
engines. The cost for renewing a Mini-Web Page is C$400 for each
subsequent year.
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Publisher
Japan Advertising Ltd, publisher of the Canada Japan Journal,
was established in 1981 to promote Canadian products and services
in the Japanese market.
Its services include publishing, marketing project/consulting,
communication liaison and translation, business development, production
of sales and marketing materials in various forms.
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Contact Us
Japan Advertising Ltd. c/o Canada Japan Journal
Suite 410, 1199 West Pender Street, Vancouver, BC, Canada V6E
2R1
Tel: (604) 688-2486 Fax: (604) 688-1487 Email: japanad@telus.net
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Messages
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A Message from the Canada Japan Journal
Canada Japan Journal
was first published in March 1992 to introduce Canadian
industry and culture in Japan. Many Canadian companies supported
us from the start, despite the fact that no Japanese publication
like ours had ever existed. The B.C. simpe and Investment
Office found our publication useful as well, and they launched
a campaign to promote the province's value added forest
products with us. When the "Imported House" boom took off
in Japan a few years later, many Canadian companies who
had been with the Journal since the early days became quite
successful in Japan. When we think about the achievements
of these companies, we cannot ignore the effect of the joint
promotional effort between the Canadian Government and industry
associations that has been taking place in Japan since the
early 1970's. We also cannot dismiss the conditions that
caused the "Imported House" Boom in the first place. Overall,
there is no doubt that such a pro-active approach made many
Canadian companies successful in Japan. Before this, Canada
was not known as a country with wood processing technologies.
Nor was Canada known for having one of the most advanced
building technologies and building products in the world.
Our
country tends to be known for it's lack of pro-active sales
efforts or skilled marketing practices. This may be because
Canada is rich in natural resources and buyers find us without
much effort on our part. Today, Canada has out grown a resource-based
economy, but we still seem to fall short of practicing an
aggressive approach to marketing ourselves. There are Canadian
industries that are not yet successful globally but deserve
more attention in the world market. We believe leading companies
in these industries will emerge in the future. Canada may
not be as affluent in capital as America is, however, it
does show excellence in developing fundamentally superior
and conscientious products and services. This is what we
believe characterizes Canada.
In this 10th anniversary issue,
we asked Canadians and Japanese immigrants in Canada "What
has Canada achieved in the last 10 years?" and "How can
Canada contribute to the world community?" Over all, the
comments from these people are hopeful, confident and proud.
For instance, it was found that a university student, a
corporate C.E.O. and a provincial Premier, share this confidence
and pride in what we see as Canada's advanced political
ideology. Indeed, Canada has advanced and grown in the last
ten years. We recognize that Canada is a leader in the world
in its commitment to humanity beyond its borders. At the
time of our 10th anniversary, we remind ourselves of Canada's
uniqueness and will continue to report on it.
The Publisher, Taka Aoki
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 Philip
W. Owen
Former Mayor, City of Vancouver
It is with great pleasure that I extend my congratulations
to everyone at Canada Japan Journal as you celebrate ten
years of chronicling Canadian business, culture and services
in the Japanese marketplace.
Vancouver has a long, friendly history of cultural and economic
exchange with Japan and our sister city Yokohama. I am sure
that this bond between our communities will continue to
strengthen in the ten years to come.
As Mayor, I am proud of Vancouver's reputation as one of
the most livable cities in the world. As Canada's gateway
to the Pacific Rim, Vancouver is a vibrant, multicultural
city that embraces many cultures into the Canadian mosaic.
That diversity is part of the reason why Vancouver has twice
been ranked as the top city in the world for quality of
life. In short, ours is a city in balance and a city that
works. I can't think of a better place to live, to play
or to do business.
Once again, congratulations on your first ten years, and
best wishes in the ten years ahead.
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A
Message from the Prime Minister